Piet Hein Merckens CEO as of 1 June, started 1 April as president Wessanen Europe P&G (10 years), Sara Lee/Douwe Egberts (11 years) Lastly President DE Netherlands, Poland, Greece Chaired the Dutch Sara Lee country board /…
My first observations Organic food is a true growth market Wessanen is an entrepreneurial company Wessanens pockets of strength: Pioneering brands with strong heritage Unique organic food expertise The only player with a European…
Highlights Q2 2010 Revenue EUR 194 mln Steady vs. year ago Autonomous growth (3.4)% EBIT EUR 9.4 mln Q2 2009: EUR (4.8) mln Net result EUR 6.6 mln Revenue Q2 2010 (in EUR mln) Earnings Per Share EUR 0.08 32.0 Strategic…
Outlook FY 2010 2010 is a year of investments; we are strengthening the core Brand and product alignment Centralised souring (European scale) Brand activation Orchestration of innovation (speed, effectiveness) Strengthen HFS…
Divisional review Piet Hein Merckens (CEO) 7
Wessanen Europe Revenue up 3.8%, Revenue (in EUR mln) Autonomous growth +0.6% Volume lower, pricing up Revenue Currency effect 0.8% +3.8% growth Kroon adding 2.0% Step-up in costs for ICT and sales force 131.0 126.1 expansion…
Wessanen Europe European markets Grocery markets showed modest growth HFS market only grew in Germany, others declined France - revenue up in both grocery and HFS Bjorg gaining market share Baby Bjorg continues to show healthy…
Wessanen Europe (contd) UK - revenue lower in both grocery and HFS Grocery remains highly competitive HFS continues to decline with smaller independent traders particularly affected Germany - revenue up in grocery and HFS Market…
Bjorg advertising - Le Monde 11
Whole Earth - Munich introduction Second City campaign after successfull launch Hamburg PR 100,000 Samples Print Ambient near outlets Point of Sales Promotions Radio 12
Whole Earth - German Summer promotion 13
Ekoland - A Dutch HFS brand Largest brand Natudis for HFS channel Natures own label, value for money New productgroups (bake off, tea, honey) Marketing / advertising, e.g. Breakfast campaign - Awareness for complete Ekoland Free…
Whole Earth - UK TV commercial 15
Kallo: rice cakes innovations 9 Premium flavours 9 100% wholegrain base 9 Made with natural ingredients 9 Absolutely nothing artificial 9 No MSG, no flavour enhancers 9 Low in fat, low in salt 9 Meets FSA 2012 salt…
Frozen Foods Revenue 2.7% lower Revenue (in EUR mln) Lower volumes partly offset by price/mix effect (2.7)% Revenue growth Channel mix developed unfavourably Competition OOH channel fierce Retail and foodservice grew 31.5 30.7…
Increasing brand awareness Beckers 18
American Beverage Corporation Revenue lower Revenue (in EUR mln) Partly resulting from March pre-loading (11)% Revenue Dailys performed well growth Driven by RTD pouches Little Hug below expectations 36.2 32.0 Lower…
Little Hug marketing - Increase Consumer Awareness via - Consumer magazine advertising; On-line ads; Interactive consumer website www.littlehug.com 20
Dailys marketing Innovations are an important driver of additional growth Summerology website - 20,000 consumers visited during first 2 weeks of promotion - 8,000 consumers registered to play the Summerology Spin game 21
Financials Frans Eelkman Rooda (CFO) 22
Key figures Q2 2010 In EUR million Q2 2010 Q2 2009 Revenue 193.7 193.8 Autonomous growth (3.4)% EBIT 9.4 (4.8) Result discontinued operations (net of tax) 0.5 (29.3) Net result 6.6 (84.6) Earnings per share (in EUR) 0.08…
Non-allocated / Discontinued operations Non-allocated Q2 2010; EUR (3.1) mln Higher expenses for corporate transition process PANOS Brands Good performance Q2, revenue and EBIT both up Divestment process progressing according to…
Cash Flow Q2 2010 (EUR mln) Continuing and discontinued operations 19.3 (16.2) (5.3) Investments Capex and acquisition 11.9 Cash flow from Cash flow from (2.9) discontinued earnings operations Settlement IRS As of 30…
Closing remarks Piet Hein Merckens (CEO) 27
Closing remarks Performance Q2 underlying performance was satisfactory 2010 a year of investments to strengthen the core Expected H2 2010 operating result about break-even Markets Organic food is a true growth market Economic…