UBS Global Oil & Gas Conference May 22, 2012 Mark McCollum Executive Vice President and Chief Financial Officer
Financial Objectives Superior growth Superior margins Superior returns 3
Increasing Market Position Spears indicates that HAL increased share in all non- pressure pumping product lines... Product Lines BHI SLB HAL DD/LWD/MWD Drill Bits Fluids Wireline Completion Tools 1 Coil Tubing Prod Chemicals…
Journey to Market Leadership Market Share Trend in Completion Tools Customer Alignment HAL BHI Geographic Expansion SLB WFT Technology Innovation 2006 2007 2008 2009 2010 2011 Source: Spears & Associates April 2012 Report…
Innovating around Growth Themes RapidSuite System Accelerating the growth of horizontal Swell Technology Systems multi-stage systems in VersaFlex Liner Hangers Unconventionals Expanding the lead in ESTMZ Enhanced Single- Deepwater…
EquiFlow AICD Technology Increasing ultimate recovery from the well Winner Harts Meritorious Engineering and Spotlight on New Technology Awards at OTC 2012 Greatly reduces water/ gas production High reliability and works…
Why focus share growth on Deepwater Total deepwater market expected to double by 2015 skewed towards development projects 14 20% CAGR 5 year Average 12 Industry Growth DW Spending (billions) 10 73% 8 69% 64% 6 58% 4…
Achieving Growth in Market Share AND Income Year-on-year Operating Income Growth* Q1 2012 Differentiation in North America Improving international profitability 58% 45% 38% 31% 29% -12% HAL SLB BHI HAL SLB BHI…
HALs Differentiated Offering Source of North America Margin Leadership Reservoir understanding Technology Integrated technology offerings Breadth & Execution enabling customer project efficiencies Supply Customer Ability to…
Sustainable Differentiation from Reinvention Initiatives Mobile SandCastle Vertical Q10 Pump Technologies Storage Bins Significantly lowers Increase back office Reduce footprint at downtime and maintenance efficiencies…
Strong International Income Growth in Q1 Share gains in deepwater Continue to win several Growth from prior year of 126 M* contracts in Brazil Executing on upsell strategy Key MidEast countries (e.g., Oman, Saudi Arabia)…
International Progression Inconsistent international activity since the start of 2011 Month-to-month change in international rig count Jan 11 Apr 11 Jul 11 Oct 11 Jan 12 Apr 12 Land Offshore 13
Summary Strong Market Share Gains Differentiating in North America Steady International Margin Improvement 14
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